Privacy policy

Last Updated: 14 October 2025

Magnify Me (“we”, “us”, “our”) operates this website and online store, including all related information, content, features, tools, products and services (the “Services”) to provide you, the customer, with a curated shopping experience.

This Privacy Policy describes how we collect, use, disclose and protect your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and any other applicable South African privacy laws.

By using or accessing our Services, you confirm that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Personal Information We Collect

“Personal information” has the meaning given in POPIA and refers to any information that can identify you directly or indirectly.
We may collect and process the following categories of personal information:

  • Contact Information: Name, address, billing and shipping details, phone number, email address.

  • Financial Information: Payment card details, transaction details, payment confirmations.

  • Account Information: Login credentials, preferences and settings.

  • Transaction Information: Products viewed, added to cart, purchased, exchanged or returned.

  • Communications: Details you include when you contact us (e.g. via email or customer support).

  • Device & Usage Information: IP address, browser type, operating system, and usage patterns collected automatically via cookies or similar technologies.

2. How We Collect Information

We collect personal information:

  • Directly from you when you create an account, place an order, or communicate with us.

  • Automatically when you use our website (through cookies, analytics tools, and Shopify).

  • From service providers or partners assisting us in processing payments, shipping, or marketing.

3. How We Use Personal Information

We process your personal information only for lawful purposes, including:

  • Providing our Services: Processing payments, fulfilling orders, arranging shipping, handling returns, and managing your account.

  • Improving and Personalising the Experience: Understanding customer preferences and enhancing our products and Services.

  • Marketing and Promotions: Sending you relevant updates, offers or newsletters (you may opt out at any time).

  • Security and Fraud Prevention: Authenticating users, detecting and preventing fraudulent activity.

  • Legal and Regulatory Compliance: Complying with legal obligations, court orders, or legitimate law-enforcement requests.

We will not use your personal information for any purpose other than those disclosed above, unless permitted or required by law.

4. Disclosure of Personal Information

We may share your personal information only where necessary and in accordance with POPIA:

  • With Shopify, which hosts our online store and processes data to enable secure transactions.

  • With trusted third-party service providers who perform services such as payment processing, shipping, marketing, or analytics, under strict confidentiality and data-protection obligations.

  • With affiliates or business partners, only for lawful, compatible purposes.

  • When required by law, subpoena, or lawful authority.

  • In the event of a merger, acquisition, or business transfer, where such information remains protected by confidentiality obligations.

We will not sell or rent your personal information to any third party.

5. Cross-Border Data Transfers

Our Services are hosted by Shopify, whose servers may be located outside South Africa.
Where personal information is transferred across borders, we ensure that the recipient is subject to adequate data-protection laws or binding agreements consistent with POPIA’s Section 72 requirements.

6. Your Rights Under POPIA

You have the following rights regarding your personal information:

  • Access: Request a record of the personal information we hold about you.

  • Correction: Request that we correct or update inaccurate, irrelevant or outdated information.

  • Deletion: Request deletion of personal information that we are no longer lawfully entitled to retain.

  • Objection: Object to the processing of your information for direct marketing or other purposes.

  • Withdrawal of Consent: Withdraw consent where processing is based on consent (this will not affect prior lawful processing).

You may exercise these rights by emailing us at lynnjaycee@gmail.com. We may require verification of your identity before processing your request.

7. Data Security and Retention

We use appropriate technical and organisational measures to secure personal information against loss, misuse, unauthorised access, or disclosure.
However, no online system is completely secure, and you use the Services at your own risk.

We retain personal information only as long as necessary to fulfil the purposes set out above, comply with legal obligations, resolve disputes, or enforce our agreements.

8. Cookies and Tracking

We use cookies and similar technologies to enhance functionality, analyse site usage, and personalise your experience.
You may manage or disable cookies through your browser settings, though some features of the Services may not function properly if cookies are disabled.

9. Children’s Information

Our Services are intended for persons 18 years and older. We do not knowingly collect personal information from minors. If you believe a child has provided us with their personal information, please contact us immediately for deletion.

10. Complaints and Contact Details

If you have concerns about how we handle your personal information, please contact us first so we can resolve the issue:
📧 Email: lynnjaycee@gmail.com
📍 Address: 144 Stewart Street, Cape Town, Western Cape 7460, South Africa


11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will appear on this page with a revised “Last Updated” date.